Apple iPhone 15 and iPhone 15 Pro release date schedule: The complete countdown
Update August 28th below. This post was first published on Sunday, August 27, 2023.
Every fall, Apple unveils a new batch of iPhones to an enthusiastic world. Even 16 years after the unveiling of the first iPhone in 2007, no device release has generated similar excitement.
Less than a month separates us from this year’s release, and before that, there is a special event for Apple when the phones are revealed. First, there’s the moment Apple sends out invitations to the press and guests, with details of when and where the event will take place. And that could only be a few days away.
Do you want to be fully aware of what’s coming and when, so there are no surprises? Here’s a comprehensive guide, even before Apple says a word. Of course, this post will be updated as soon as anything official happens (and you can see how right or wrong I am).
1. Apple sends formal invitations to the special event
This is the starting gun. He will confirm that the event is taking place, with an attractive image and symbolic words, that call for a clever or even strange explanation. Hint: The colors used often serve as clues to the shades that iPhones will have. There will also be fun augmented reality animations.
It could be any day now. It’s always at least a week before the special event itself, which, from the schedule below, means the latest will be on Tuesday, September 5th. However, Apple also seems to love sending shivers through the air in Berlin, which is hosting the mega event. The IFA technology fair, which runs from Friday, September 1st to Tuesday, September 5th. The earlier the announcement, the greater the impact. Apple never sends out invitations on a Friday or holiday (Monday, September 4th is Labor Day), so that’s Thursday, August 31st. This is a strong contender, but I think it’s wrong.
This year’s Apple event is a week later than last year, so I think Apple wants to get our predictions started as soon as possible.
verdict
Tuesday, August 29 or Wednesday, August 30, between the hours of 9 a.m. and 10 a.m. PST.
2. Apple’s Special Event
Once the invitations are sent, we’ll know the details of the special event itself. It’s always been in Cupertino, at the Steve Jobs Theater since it was built, and it’s always at 10am local time. Other special events are held in different cities, but Cupertino is iPhone City.
Wednesday, September 6th was thought to be expected, but that simply did not happen. I’m sure that would have been Apple’s preference, but all reports are that the production line is set up for later in the month, so the event will take place later as well.
Apple always picks a Tuesday if it can, and only avoids it if it’s the day after a public holiday, or if it’s 9/11, or if, you know, Covid is messing with the wheels.
verdict
Tuesday, September 12 at 10 a.m. PT at the Steve Jobs Theater, Apple Park, with a simulcast.
3. Pre-orders begin
This is very normal and therefore guessable, assuming all other details are correct. It usually falls on the Friday one week before the sale date.
verdict
Friday 15th September – Timing TBD.
Apple iOS 17 will introduce a new call screen.
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4. Apple releases iOS 17 and iPadOS 17
This is a quietly important step. This means that anyone with a compatible iPhone or iPad can download the software, without even having to invest in iPhone 15 series devices. This often happens in the same week as the keynote. Last year, the iPad software came out later, in October, but that may not be the case this year. Mac software has its own release date.
verdict
Monday, September 18th at 10 a.m. PT, although it could be sooner.
5. iPhone reviews appear
This will be early in the week, on a separate day from Apple Watch reviews. Press will be set on iPhones shortly after the special event, and reviews will usually appear from 9am ET / 6am PT, though that time can change.
verdict
Tuesday, September 19th at 6 a.m. PT.
6. The Apple iPhone 15 and Apple iPhone 15 Pro are on sale
Without fail, Apple releases its iPhones, or at least some of the new batch, on the Friday of the week following the keynote. The caveat here is that the iPhone 15 Pro Max may be delayed due to rumored production issues. However, I suspect that unless this delay is three weeks or more, Apple will announce at the same time, but with a delayed pre-order and shipping date.
verdict
Friday, September 22nd.
7. iPhone 16 rumors are starting in earnest
Saturday 23 September. Well, I’m kidding, but kind of.
Please check back—I’ll update this post to confirm (or correct) as all are revealed.
Update August 28th. I hope the above table is comprehensive. So far, nothing has contradicted any of the details – although that could change! – But in the last hours there has been confirmation from a respected reporter and news from a highly regarded analyst.
First, according to Bloomberg’s Mark Gorman in his latest report Power On NewsletterBut the date for the special event is still “set for September 12th.” I’m not surprised but definitely relieved that Gorman says what he says.
“From what I’ve heard, the 2023 iPhone and Apple Watch launch will take place on Tuesday, September 12th,” Gorman said. “That’s a little later than last year’s September 7th event. If the company’s typical pattern continues, we should expect iPhone pre-orders to begin on September 15th and Opening day sales September 22nd.Abbreviation II“.
Luckily, this matches what I read above, so I don’t have to type, I’ve got this all capital letters wrong so far at least. Gorman has more details about the pair themselves. And he went on to say: “I was told that the structure of the event will match the launch of the iPhone 14: a pre-recorded video will be shown online, as well as at an event at the company’s headquarters. Attendees will be able to personally try on the new iPhone 15 and Apple Watch after the presentation. There’s also another launch taking place in October – likely for the first M3 Macs – but it’s unclear if that will be positioned as an official event.
We’ll learn more about October’s activities in due course.
Meanwhile, there is probably good news for those hoping to spend the money on the iPhone 14 Pro Max. Renowned analyst Ming-Chi Kuo of TFI Securities just wrote about Apple Medium.com He was very positive, saying that Apple “could become the largest smartphone brand in the world by 2023 and 2024”.
There was also positive information for potential Apple iPhone 15 Pro Max buyers. This form, as you read above, may not be available. “The market is concerned that iPhone 15 shipments will be further reduced due to supply chain issues (my estimate is 80 million units vs. conservative views of 70-80 million units), especially iPhone 15 Pro Max shipments will be delayed,” says Kuo. However, the reality is that the iPhone 15 Pro Max will start mass shipping this week.
This can be transformative news. Stay tuned.
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