+$10M in advance ticket sales on Day 1 – Deadline
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Exclusive: Since going on sale at 7:15 a.m. Central time this morning, tickets are on pre-sale for AMC Taylor Swift: The Ages Tour The concert movie has crossed the $10 million mark we hear sources are counting. By the end of the day, this premarket sales number will be significantly north of what we’re seeing. The Swift’s pre-sales here bury the Trafalgar’s weekend play total PST: Not yet which grossed $8 million earlier this year.
Watch a trailer for the film below.
Just as the industry is using its calculators to figure out how AMC will distribute the concert film to the big three circuits (and perhaps more theaters) on its opening weekend, outside of what will largely be a circuit-fueled marketing campaign, social media, and email blasts to clubs… Loyalty and to Swift herself, this massive number of pre-sales for the pic’s four-week play is making distribution executives fall out of their chairs.
What did you do Tour of the Ages Even comp regarding pre-sales?
Disney
“Some Marvel movies,” adds one distribution expert.
And they are right: a few days ago eternal It opened, with advance sales reaching $13 million. but Tour of the Ages Ready to be on top of the madness. Do not forget Star Wars: The Force Awakens It grossed $20 million on its first day of pre-sale – nine weeks after its release date in 2015!
RELATED: Taylor Swift announces additional dates for her 2024 North American Ages Tour
AMC certainly doesn’t have the marketing spend of a major studio like Disney, Sony, and Paramount who have opened their concert documentaries to huge numbers, for example. Hannah Montana and Miley Cyrus: The best of both worlds prom (opening, $31 million, finale, $65.2 million) that’s it ($23.2 million, $72 million), and Justin Bieber never say never ($29.5 million opening, $73 million domestic).
Movie “Best of Both Worlds Tour”.
“They don’t need that,” one distribution president cried today about the picture’s P&A spending, “all AMC needs is Taylor Swift to post about the movie on social media for her fans!”
AMC said pre-release that it would limit screening times for Hollywood Pictures due to the presence of Swift’s film, for which they created a separate portal to sell movie tickets so it could accommodate high demand. Also, AMC Stubs members do not get priority treatment when it comes to a movie pass or instant waitlist access.
What makes this pre-recorded concert film, which is said to have been filmed at SOFI Stadium in Los Angeles, a must-see is the fact that Swift is currently on tour with concert tickets difficult to come by. Billboard magazine estimates that the Eras Tour grossed nearly $600 million, becoming the highest-grossing concert record by a female act, while Bloomberg estimates that Swift’s average concert in each US city grosses $13 million. The global forecast for the live concert of the Eras Tour is $1.4 billion.
Taylor Swift: Concert of Ages the film It is distributed by AMC, is showing at AMC, Regal, and Cinemark in Dolby and Imax, and will be shown October 13-15, October 19-22, October 26-29, October 31, and November 2-5. Ticket prices are $19.89 and $13.13
With Swift on their side, AMC has the best guerrilla marketing machine available along with the ability to target concert moviegoers via the AMC Stubs Club, not to mention in-theater trailers. This is a marketing plan ditto for other circuits and their loyalty clubs as well. It remains to be seen if smaller circles will be reserved round Of The Ages, But I was told that AMC takes phone calls. “Based on these pre-sales, it will be all in stock,” says another distribution executive.
Taylor Swift: The Ages Tour The concert film will now not compete with Universal/Blumhouse/Morgan Creek films Al-Mu’awwidhatayn: The believer On its opening weekend, this horror movie moved to October 6 within minutes after this story was published. However, in mid-October, Swift will face Lionsgate ordinary angels on October 13, then against Apple/Paramount’s Moonflower Killers On October 20th, then the day and date of the Uni/Blumhouse play Five nights at Freddy’s On October 27th. Tour of the Ages It’s really the only wide release during the first weekend of November Dune: Part Two Now in March 2024.
AMC did not respond to Deadline’s request for comment on Swift presales. AMC tapped Variance Films to book the movie.
