Big Tech promises to prevent AI election-meddling — RT World News

Industry leaders pledge to combat uses of AI that could 'deceive voters'

Twenty major technology companies have pledged to stop misleading content generated by artificial intelligence from disrupting elections around the world, with the likes of Amazon, Microsoft, Meta and Google saying they will work to detect and counter “deepfakes”.

in press release Microsoft, which posted on Friday, revealed the new initiative, noting that 20 major technology companies will do so. “Help prevent deceptive AI content from interfering in this year’s global elections.” Which will include about 4 billion people in 40 countries.

“The Technology Compact to Combat Deceptive Use of AI in the 2024 Elections is a set of commitments to deploy technology that counters harmful AI-generated content aimed at deceiving voters.” The company said, adding: “Signatories pledge to work collaboratively on tools to detect and address the online distribution of this AI content, lead educational campaigns, and provide transparency, among other concrete steps.”

In addition to Microsoft, the agreement also includes social media giants such as X, TikTok and Meta – which owns Facebook, Instagram and WhatsApp – as well as industry leaders such as Adobe, Amazon, Google, IBM, LinkedIn, McAfee and OpenAI. ChatGPT Builder.

The companies said they will work to develop the necessary technologies for this “Mitigating Risks Related to Deceptive AI Election Content” Detect the distribution of such materials on social media platforms, work with external think tanks and civil society groups, and support efforts to achieve this. “Enhancing public awareness.” Among other things.

With the rapid development of AI-generated images, audio clips and videos in recent years, “deepfake” technology has become increasingly convincing, and has already entered the political sphere in the 2024 election season. Last month, the New Hampshire Attorney General's Office said it was investigating The robophone calls used an artificial intelligence-generated voice impersonating President Joe Biden, who told voters to avoid the state's Democratic primary and stay home.

The New Hampshire AG later described the calls as spoofing “An illegal attempt to disrupt the New Hampshire presidential primary and suppress voters in New Hampshire.” But it is still unclear who was behind this scheme.

Ahead of the launch of the new AI agreement on Friday, text of the pledge was shared with several world leaders in an effort to coordinate companies' actions with officials, according to Politico. However, an unnamed EU diplomat contacted by the outlet expressed doubts about the move, saying that some countries “We were not sure what to do because even if the initiative itself could be encouraged, countries cannot just sign a text from a private company.”

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