Apple is currently at the top of the smartphone list, at least in terms of phone shipments. But for its next release with the iPhone 15, the Cupertino, California-based tech giant is expected to ship more of its most expensive smartphone model than any other, according to a well-known Apple supply chain analyst.
TF International Securities analyst Ming-Chi Kuo books Late Monday revealed that the iPhone Pro Max, which according to some rumors has also been called the iPhone 15 Ultra, will account for 35 to 40% of all iPhone 15 shipments. This is easily the highest share of iPhone 15 shipments. All four versions are expected to debut next month Sometime around September 12th.
Moreover, Kuo said he expects shipments of the more expensive iPhone to grow 10 to 20% in the first half of 2024 compared to the iPhone 14 Pro Max from the same period this year.
there A lot is going on with the company’s next big iPhone. First, it is expected to ditch its aluminum frame and move to a stronger titanium chassis. The more expensive iPhone 15s are also expected to include an Action button instead of the usual mute switch, allowing users to quickly access certain apps or functions without having to search through their home screen. It also gets more RAM and a periscope-style rear camera sensor. Kuo said Apple’s move in this direction would increase shipments of periscope sensors by 70% through 2024.
There is still speculation that these new additions will also drive up the cost. Kuo also said that periscope lenses cost three or four times as much as other high-end sensors. This, along with other Pro add-ons, gave credibility to Rumors may be the starting costs for the iPhone 15 Ultra Between $1,200 and $1,300, more than the current iPhone 14 Pro Max versions. This jump in price may dampen Apple’s sales outlook, which wasn’t clear It’s been going great since last year. CEO of Apple Tim Cook pointed to the overall slowdown in smartphone sales during its most recent quarterly earnings report.
Even if Kuo is right, and Apple places more hope in its ultra-expensive phone line, another well-known analyst says: Jeff Bowe reportedly expects Apple to ship fewer iPhone 15 devices overall compared to previous estimates.
However, it’s not hard to see why Apple is moving in this direction. As Omdia research company Quote In its second annual smartphone model market tracking report (spotted by android body), the most shipped smartphone in the first half of 2023 was the iPhone 14 Pro Max. The second was the iPhone 14 Pro. Apple occupied the top four in terms of global smartphone shipments, but compare that to 2022 when the regular iPhone 13 was its most shipped device.
However, overall smartphone shipments are decreasing, indicating that more users simply feel comfortable sitting with their current phones. Perhaps Apple is hoping that all of these additional features of the more expensive iPhones will push users out of their comfort zone and make them more willing to give up and change.